OMRON Refreshes its Electronic and Mechanical Components Business Global Websites
Creating New Customer Experience Value Online
- December 22, 2021
OMRON Corporation (HQ: Shimogyo-Ku, Kyoto. President and CEO: Yoshihito Yamada) has renewed its Electronic and Mechanical Components Business Global website (Japanese, English, Chinese) and reopened the site where new customer values can be created. By expanding the searchability of component solutions, technical information and FAQ content, OMRON customers can more easily address their design challenges in a timely manner. A new feature includes a web membership area, which allows customers to download technical documents. Based on the interests and needs of the registrant, OMRON can tailor the content. Also, users can opt-in to receive new product updates.
[Renewed Electronic and Mechanical Components Business Global Website]
In recent years, due to the progress of DX and the effects of COVID-19, OMRON understands the trend of customers going online 24/7 for all of their component needs. Therefore, OMORN is making investments, including upgrading its website. We are strengthening digital marketing in the Electronic and Mechanical Components Business in line with changes in our business model, and we have completely renewed our corporate website as part of this effort. By expanding the site's content and creating a structure and design that allows users to easily search for information, customers will be able to more easily find the information they need. In addition, we will provide registered users with information that is tailored to their individual characteristics and needs, thereby offering a new customer experience. We will strengthen our support for the entire process, from product selection to purchasing, by introducing products and solutions that help customers solve their problems.
OMRON will further strengthen its digital marketing and create value for its customers by maximizing the strengths of both offline and online. We will continue to contribute to the development of people's lives and society on the planet by providing our advanced devices and modules globally.
<Main Features Added and Enhanced>To be released globally in stages
● Enhanced contents
FAQ contents, technologies, solution proposals
● Improved user interface
Improved user experience (UX) for better operability and convenience
● Improved search function
Improved searchability by expanding search target data
Searchable in three categories (product list, specification function, classification search)
About Electronic and Mechanical Components Business
The mission of the Electronic and Mechanical Components Business is, “With our devices and modules, create customer value, and contribute to people and society on the planet.” EMC’s relays, switches, and connectors play vital roles in switching and connective devices, and sensors act as eyes and ears for a wide variety of products. As one of OMRON’s core business units, EMC provides these essential components to customers worldwide in various fields.
About OMRON Corporation
OMRON Corporation is a global leader in the field of automation based on its core technology of "Sensing & Control + Think." OMRON's business fields cover a broad spectrum, ranging from industrial automation and electronic components to social systems, and healthcare. Established in 1933, OMRON has about 30,000 employees worldwide, providing products and services in around 120 countries and regions. For more information, visit. https://www.omron.com/global/en/
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- Brand Communications Department
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